Skip to main content

Why is L&D still not part of the Business Strategy?

 

Why is L&D still not part of the Business Strategy?


This is the ultimate question for L&Ders. Why do most companies still see learning and development as separate to the business?

We’ve all read that we should use the same language and build stronger relationships with the business, but what does that mean?

To know this we need first to look at how L&D is different.
A traditional learning and development department often doesn’t have the same focus as the business.

The most significant of these is content: L&D habitually speaks and thinks in conceptual terms like Leadership Skills, Team Building or Negotiation Skills. How can this ever relate to a business that thinks in terms of Increased Market Share, Improved Revenue or Increased Profitability?

In a nutshell, L&D tends to be Activity Driven and has no clear business purpose.

A traditional learning & development team doesn’t even work under the same premiss as the business.

Out of these, the issue that most separates L&D from the business is Measurement: in short management wants L&D to “Prove you’re worth it!!” There are many articles, blogs and papers on the benefits of measuring learning and they all prove there is a direct correlation between well executed learning and development and business growth, but have we learned a lesson? 

Here’s a question: what is the purpose of evaluation? I’m not going to try to answer this here as each of you has your own understanding. I will however put it a different way: are you using evaluation to prove that the last leadership programme had a positive financial impact on the business? Good luck with that, regardless of the model used I doubt you will prove that any changes are directly related to the programme; it might be an element, but not solely responsible.

What is the management team really looking for? I think it is looking for confidence, confidence that the learning opportunities available directly relate to the needs of the business; is L&D thinking like business people?

So,  how do L&D use the same language and build stronger relationships with the business? Well, L&D will have to go through a radical change, especially in small businesses where resource is very limited. Learning and Development needs a new approach: it needs to become a business within the business; it needs to reflect the same values and goals; it needs to refocus and move away from simply curating content, organising events and creating eLearning. It’s not even about the technology. It’s more fundamental.

If L&D does not think and behave like a business it will never relate to the business! it will always be seen as an outsider and will never get invited to sit at the table. It will never be part of the core business strategy.

Les Heath

Learning & Development Strategy Implementation Specialist

Interested in what else I do? Follow this link www.nutshelllnd.co.uk 



Comments

Popular posts from this blog

Learning & Development for SMEs - Part 3 - Leadership

  A business cannot become one in which learning is continuous and part of the business culture without direction and support from the top down Understand your company needs Ask yourself a question: Does L&D speak the same language as the business? Every department has its own language, buzz words, terminology and we within learning and development as guilty as everyone else. So instead of talking to them about 70/20/10 models, Kirkpatrick evaluations, working out loud or blended learning speak to them in language they will understand. Likewise, learning a little bit of their language and embedding it in your L&D dictionary will go a long way to building mutual trust. We have, as L&D practitioners, historically been focused on “Event” learning. In the world of the business executive the type and number of courses run is to some extent irrelevant. That is why we need to change the way we think; to look at L&D through “executive” eyes and start concentration on p...

The 7 key areas for Running Learning & Development as a Business Enterprise.

  Hey everyone. I was thinking over the weekend "What makes L&D really useful to the business?". With increasing pressure to deliver tangible results, it's important that L&D teams are prepared and able to align with the wider business agenda. Your business may not have the resources or budget of larger corporations for learning and development activities, but to continue to grow they should not be neglected. I have always thought that L&D is pushed somewhat into a backwater, as it is often considered as a nice to have, rather than a must have. Which is funny when you think that most companies will say "Our staff are our greatest asset." What a load of BS! L&D is always the first area to get hit when there are any hiccups in the economy at most companies, where any budget is redirected to sales or marketing. To overcome this stigma and become an indispensable part of the business, I truly believe that " Running Learning & Development as...

Learning & Development for SMEs - Part 5 - Resources

  Making sure it is learner-centric The learner should be at the heart of all activities. Every individual should know what path their training is taking, where they are now and where they need to be to achieve their personal and corporate goals. The learning should not have a fixed path, it should be “Branched”; as learners progress at different paces there should be the option of accelerating past sections if the learner can display the required knowledge level. What is content? Content is basically anything that your employees can access to improve their performance. This is not always formal learning, Google searches for a piece of information could be considered content, as could reading a relevant article. The modern L&Der, not only manages formal learning but can curate much in the way of informal learning. Content should engage the learner Remember the aim is engaging the individual learner, as much as fulfilling the organisational needs. Choose learning modalities and ...